Blog
Insights on optimization algorithms, growth engineering, and building AI-native products.
MAB vs. A/B Testing: Choosing the Right Algorithm for Growth
In a typical optimization scenario, multi-armed bandit algorithms outperform A/B testing by requiring less traffic while achieving greater overall conversion uplift.
Why A/B Testing Fails for SMBs — And What to Do Instead
A/B testing tends to work best for large companies. Most other businesses lack the traffic, expertise, and scale to achieve a positive ROI. Here's what to do instead.