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Insights on optimization algorithms, growth engineering, and building AI-native products.

Chart comparing multi-armed bandit vs A/B testing conversion uplift

MAB vs. A/B Testing: Choosing the Right Algorithm for Growth

In a typical optimization scenario, multi-armed bandit algorithms outperform A/B testing by requiring less traffic while achieving greater overall conversion uplift.

Illustration of the main barriers small and mid-sized businesses face with A/B testing

Why A/B Testing Fails for SMBs — And What to Do Instead

A/B testing tends to work best for large companies. Most other businesses lack the traffic, expertise, and scale to achieve a positive ROI. Here's what to do instead.